Mariah Carey: Will Def Jam drop her from their label?

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Sue Bergerstein
examiner

Several people all over the Internet are asking whether or not Def Jam Records will drop Mariah Carey from their label after she just unleashed one of the most glitterish bombs in recording arts history.

By dropping Mariah Carey, perhaps Def Jam will send a message to the music industry that they will not tolerate chart manipulation, bad singing, and bullying from artists on their label. They will also be able to concentrate on younger and more focused acts if they drop the human dog whistle known as Mariah Carey.

However, Def Jam may be able to remarket Mariah Carey. If they market Mariah towards her original adult contemporary pop audience rather than the gangsta rap teens they are failing at marketing to, perhaps Mariah can make a comeback.

Def Jam also understands that people love a comeback. Even though Britney Spears and Whitney Houston have released only pretty good (but not great) albums, they sold based on “comeback” hype. Perhaps Mariah can fake another breakdown, get divorced, become a drug addict (she doesn’t have to actually do the drugs - they can lie about this), and then claim she hit a new low, people will cheer for her again. Audiences love the underdogs and Mariah used the underdog hype with the below average The Emancipation of Mimi.

Either way, one can bet it will be a busy week for the higher-ups at Def Jam Records. Lets hope their decision is good for their company, Mariah, and the record industry in general.