How do the Indies Keep on Keeping On?

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themusicvoid

There have been a lot of developments in the world of music industry analytics in the last six months. The multi-year deal signed by one of the Big Four to a data supplier other than Nielsen, being one of the most notable. Yet another signal that the music Industry has well and truly entered the Digital Age, and that the need for comprehensive data is a vital trend signifier.

Industry conferences are rife with discourse on the changing face of the landscape and how best to navigate this new terrain. The rise in illegal downloads, on-demand streaming, physical albums cannibalised by the advent of iTunes,….