In the music business, this decade belonged to the fans

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victoriaadvocate

“It’s up to you” — so said Radiohead when fans clicked to download the band’s “In Rainbows” album from its Web site in 2007. Radiohead had become the equivalent of the busker on the street corner, playing for tips.

But as one of the biggest bands in the world, Radiohead also was posing a question: “What’s music worth?” That was the decade’s signature moment in pop music, a sign that fans — once a faceless marketing demographic — were now de facto distributors, marketers, publicists and coconspirators…