Opinion: When Does a 360 Music Deal Make Sense?
ShareThis
All of my tech friends are pinging me about the article on TechCrunch about Warner Music Group’s demands that any new signed acts must agree to a “360 Deal.”
Traditionally, a record company would sign a deal with an artist that set specific royalty rates for each copy of a record sold. In exchange, the label would front the investment money for the recording while applying their substantial promotion and marketing prowess to the task of getting records sold. Along the way, any expenses incurred in the process would become “recoupable” against those royalties….
