The #1 reason your music promotion fails

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With all the hard work the indie music community puts into promotion and marketing of music, it’s amazing how often key information is missing from the message. It’s hard enough to get above the noise, so when you do get the attention of a potential fan, it’s important that the action you want them to take it clear. Our friends at the Echoes blog (blog.discmakers.com) wrote this great article about sending a clear message in your music promotion efforts.

It’s called a “Call to action” for a reason!

All the marketing in the world doesn’t amount to a hill of beans if it doesn’t elicit a response from your audience. That’s why it’s astonishing that so many marketing materials lack the key ingredient to ensure success: a strong call to action….