Bally Fitness, Universal Music Launch Partnership
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Music and working out go together like peanut butter and jelly. Or like a horse and carriage. Or like …
“… Like spinning and Spandex,” says Dennis Cary, chief marketing officer for Bally Total Fitness, which is launching a partnership with Universal Music Group that will reward new and current members with song downloads as promotional premiums.
“We understand that music is a critical part of how people work out and train in our clubs,” Cary tells Marketing Daily. “Our new marketing approach is designed to actively….
