A New Name in Radio Ratings: Nielsen
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Arbitron has been the center of radio ratings for many years, but recently, several broadcasters began to look at alternative services. As part of this effort, Cumulus Media initiated a request for proposals (RFP) for a new service provider. The Nielsen Company, known for its presence in TV ratings, answered the call. Starting in 2009, Nielsen will provide audience measurement and radio ratings in 50 small- and mid-sized U.S. markets. Another broadcaster has already stepped in to use the service…
