EU Prefers iTunes 2 to 1 But Amazon Gaining Share

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European broadband consumers who regularly listen to music on computers and MP3 players are twice as likely to purchase music from iTunes than from any other online store according to research from Strategy Analytics. The new report which is based on online interviews with broadband users in France, Germany, Italy, Spain and UK, also notes that there is a significant difference between casual users and heavy users.

“Heavy users show a much stronger preference for buying digital music from iTunes or directly from a record label, while casual users demonstrate a relatively higher preference for buying digital music from big Internet brands, such as Amazon, or directly from their broadband service provider,” says analyst Jia Wu….