How Can I Get People To My Gig?

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You must first pick the right gig. Too often artists do everything they can to book a gig at a club, only to find themselves playing to two men and a dog on a Monday night. This is counterproductive. Chances are you will not be invited back to this club to play a second time.

So it makes sense to build up a following in a more organic manner. Look to alternative venues — house parties, college gigs, churches, even open-mics — to not only refine your live show, but to begin building a fan base. To this end, it’s essential that you collect information (email and snail mail) from those who attend your shows. It’s often not enough to simply pass around a mailing list…