Catering to Different Types of Fans

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Something a lot of savvy bands are doing is providing tiers of products that hit different types of fans. On their last project, NIN certainly understood that they had multiple levels of fans, some that simply wanted to listen to the music (9 free medium-quality mp3s), devoted fans (36 high quality audio files for $5), some fans that would want a CD ($10 2-CD with immediate digital download), serious fans ($75 deluxe pack with CDs, Blu-Ray disc, data DVD with multi-track songs), and hardcore fans ($300 box that sold out in TWO days)….