How to Build & Manage a Database of Loyal Fans

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It’s no secret the music industry is changing. The power of success is shifting from the hands of large record labels to the hands of the artists themselves, largely thanks to the power of the internet. Savvy artists, managers and promoters have come to realize that the new model for success is not by hoping to be discovered, but through independent entrepreneurship and self-promotion. To succeed in this newfound battle for supremacy, they must become online marketers, attracting others to their talent through various creative methods & ideas.

Over the years, it has become clear that one of the most important parts of finding industry success is establishing a devoted following of loyal fans. For the hopefuls to succeed and become stars, they must dive into the world of viral, buzz & guerilla marketing to get the word out about their talent. In light of advancements in mass communication over the past few years, what started out as word-of-mouth advertising has quickly become one of the most popular methods in the world for garnering publicity!…