Implementing a Free Song Strategy
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The day you enable fans to download your songs without paying for them - will NOT be the day you experience a massive spike in traffic. In fact, nothing will change. Those that really wanted to obtain your music for free already did so.
More than 50% of the population will buy your songs if they like your music. Digital music revenue is growing not shrinking. There is no survey or statistical evidence that demonstrates that FANS that share/borrow/demo/steal music will NEVER buy music from the artists they like.
When people get older they have less time to share/borrow/demo/steal music; instead they opt for uniformity and convenience; this is when you will convert the other 50% of the population into purchasers.
