Ariel Hyatt

themusicnetwork

What role will record companies serve?
Max Hole The core business of a record company will be the same in 2015 as it is now and has been forever. Our job is to sign and develop talent. We are a haven, both financially and creatively that helps build and sustain the stars of tomorrow. Without the [...]

musicthinktank

In May, I traveled to Arhuus, Denmark where I attended and spoke at The SPOT Festival. On the first day, the welcome luncheon speech was delivered by Russell Rains, who is the Program Director for the Digital Media Management MBA program at St. Edwards University, (the only university that offers MBAs in this discipline).
At the [...]

blog.abn.org.au

After being fired Ariel decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get the word out about their work as well as educating them about how to use social media [...]

musicthinktank

As a follow up to last week’s The SXSW Survival Guide, I’ve decided to take some of the best tips from some of the experts of today’s music industry and provide them for you here! I took the time to talk to some of the contributors from our 2009 Indie Maximum Exposure list to see [...]

musicthinktank

When I first heard that Ellis Paul an artist I have know about for years and seen one a few occasions raised $100,000 I was amazed…I had to get the story. Here it is.
Ellis Paul is an American singer-songwriter and folk musician. To date, he has released 16 albums and has been the recipient [...]

Music Think Tank

I can not believe that March is upon us that means only one thing… It’s SXSW time again! Undoubtedly it will be just as full-on as last year with over 100,000 attendees expected to flood the venues and streets of Austin downing (free) Dixie and (free) BBQ and soaking up the music and [...]

press release

ReverbNation, the leading marketing platform for more than 550,000 artists, labels, managers and venues, has partnered with Audiolife, the leader in direct-to-fan e-commerce, to announce the official launch of the Reverb Store following a private trial period involving more than 15,000 bands.
“Artists are constantly asking me how they can monetize all of their online [...]

futureofmusicbook

Ariel Hyatt, expert music publicist, discusses the important of building, maintaining and knowing your Community as an artist. The story of “What Are Records” and “The Samples”. To see the full interview, check out.
MPN is an online service for music business people and music and artist managers creating the future of the industry. MPN provides [...]

knowthemusicbiz

Carla has has spent a number of years behind the scenes in the music industry, in music publishing, management, publicity, and radio promotion. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians.
To be an indie musician requires an entrepreneurial mindset, and the latest edition of Ariel Hyatt’s Music [...]

Matthew Ebel
Ariel Hyatt
musicthinktank

In part ii of my 1,000 true fans series I chose to interview my friend Matthew Ebel. I have known Matthew for a few years because he runs in the same geeky podcasting circles that I proudly run in. Matthew is the type of artist I refer to in my book as [...]

Ariel Hyatt
musicthinktank

Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.
Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.
Acoustic Junction and Zuba two local bands became my first clients. Both had been staples in [...]

Ariel Hyatt
musicthinktank

Last Week I posted part 1 of a two part series with one of the people I respect most in the world of Public Relations - Deirdre Breakenridge. Dierdre recently finished her fourth Financial Times business book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis, published in March 2009 and available [...]

Ariel Hyatt
musicthinktank

If you haven’t already heard, Public Relations has changed forever. If you are still trying to get the word out about your music by writing press releases and blasting them out, or by stuffing hundreds of envelopes and mailing them to names on a “media list” I urge you to take a few minutes [...]

Ariel Hyatt
musicthinktank

Rick Goetz, is a kindred spirit who has just launched a brand new consulting firm for artists called http://musiciancoaching.com Rick, like me, has spent his entire adult life in the music business and he is DEAD ON when he says: It is essential that you spend your time building your own business rather than [...]

Ariel Hyatt
musicthinktank

This is the final segment of a 3 part series that was inspired by a mastermind program I am participating in with Ali Brown who is my mentor in the world of online marketing.
Here’s the recap:
There are three ways to increase your income:
1. Increase your number of clients (fans).
2. Increase the frequency of purchase, [...]

Ariel Hyatt
musicthinktank

The first piece in this series focused on increasing the amount of fans and how this is a necessary step towards success. Part 2 of the basic three principles is increasing the frequency of purchases.
The cornerstone of this is simple: You can not only sell music.
In order to get the frequency of purchases up [...]

Ariel Hyatt
musicthinktank

As many of you know my company Cyber PR specializes in Internet Marketing, Social Media and PR. I am an avid Internet Marketing student and I gather the nuggets I learn from my studies of musicians.
I recently spent two intense days in Los Angeles, where I attended an Internet marketing retreat led by [...]

Ariel Hyatt

I have a friend in Brooklyn who is an accomplished artist/producer, doing astonishingly well selling his music on iTunes. Since iTunes is where the vast majority of online music is purchased I asked him if he would sit down with me and explain to me how he promotes himself exclusively from within the [...]

It was a rare opportunity. Derek Sivers agreed to come to the Gibson Guitar Studios in New York City and tape for a full afternoon. What came out of it was the premier episode of Sound Advice TV. This DVD features Derek Sivers and 82 minutes worth of his best stories, strategies and tips with [...]