promotions

The music industry has gone through monumental changes over the past five to ten years. The good news is that it’s never been easier to record and manufacture pro-sounding recordings and reach a worldwide audience using the Internet. The bad news is that it’s never been harder to cut through the clutter and stand out [...]

Thinking of releasing your own record or starting a record label? There are lots of things to concern yourself with - promotion, distribution, pressing and so on - but the one thing it all comes back to is money. So just how much is this endeavor going to set you back?
Well, that depends. Album release [...]

The saying “The early bird catches the worm” is based in fact. In the professional concert industry, a concert promoter “advances” a show in the months and weeks before a major artist is scheduled to perform. That basically means that he or she will do everything possible to promote the show and bring paying fans [...]

Universal Music Group (UMG), the world’s leading music company, and Meebo, the company that enables real-time social interactions, today announced that they have entered into an agreement to provide Meebo users with ad-supported videos [...]

The music industry tends to be a jaded group to start with, and nothing raises the ire of these folks more than a poorly planned and executed press kit. A poor promo kit is sure to keep your demo or finished CD unopened and unlistened to, and the rest of your kit is sure to [...]

One of the things we’re tracking at Music Ally is how artists and labels are using mobile and online to promote music. And since we’re tracking it on an ongoing basis, we thought it was worth rounding up some of the notable campaigns for last month.
Not all are straight digital marketing campaigns – some are [...]

If you’re regional band/soloist and you play a lot in your home area, then this will be up your alley.
Do you find you have the same friends that come to your show every time you play? While that can be awesome, at the same time deep-down you know that after a while they are going [...]

The idea for this article would nag at me each time I realized that an artist or label  didn’t have any kind of long term digital plan, relegating online matters to the realm of “let’s set up a myspace page” but were banking on  their next album to create a big splash.
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